12 Creative Recruitment Campaign Ideas To Inspire You

An excellent recruitment project concept can substantially enhance a brand name’s appearance in the talent market. And the good news is that it doesn’t constantly require an insane budget plan!

Now is the time to inject some imagination and enjoyable into your recruitment campaigns and shock those dull, worn-out recruitment tactics that usually start with publishing on task boards (boring).

When your skill team starts producing initial, interesting campaign concepts that tie into and strengthen your total recruitment technique, you’ll quickly find how to attract the very best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are everything about establishing fun and engaging methods to attract excellent prospects to your brand name and make a larger effect on applicants.

Examples include recruitment through a dating app, utilizing a strange code to break, hosting meet-ups, or enlisting the assistance of an immersive virtual tour.

– You can establish innovative concepts for your recruitment project by evaluating the concerns your talent group has now, researching how other companies hook candidates, or conceptualizing brand-new concepts with your team.

– Three examples of organizations thinking outside package consist of IKEA’s 3D-printed meatball campaign, Volvo’s S90 design lorry that interviews its own specialists, and a truly enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so keep reading).

– After launching your campaign, develop skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill team can select from our library of over 150 test design templates to simplify and automate your employing process.

What is a creative recruitment campaign?

Recruiters or skill acquisition groups that use initial recruitment project ideas, such as video games, crack-the-code tests, AI recruitment bots, or video material, connect directly with the hearts and minds of their target audience.

How do you understand if your company is utilizing creative ideas in your technique?

Well, has the skill group been using the very same recruitment marketing method for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the same traditional tactics that everybody else utilizes, there’s no other way your brand name will stand apart in the crowd.

When companies connect with candidates in a thoughtful, impactful method with their recruitment marketing, they’re more most likely to attract the certified people they’re looking for. Now, here’s how your group can start doing things differently.

How do companies consider imaginative recruitment campaigns?

It’s not too complicated. Let’s stroll through the steps for developing successful, original recruitment marketing.

Step 1: Identify your group’s biggest blockers in obtaining top talent.

Step 2: Next, brainstorm ideas or methods to overcome those challenges. Here are some ideas:

– Get inspiration from other companies currently believing out of the box.
– Put yourself in the shoes of your target audience and believe of methods to interact with them in a style and tone that will interest them, such as an animated video.
– Reach out to coworkers to collect ideas from a diverse group.
– Consider what your company values extremely in its existing employees.

Step 3: Bring all your ideas together and develop your recruitment project strategy, consisting of the channels you’ll use to release it, such as social media and your professions site.

Step 4: Review your project cost and guarantee you have the budget plan you require, or adjust your strategy appropriately (keeping in the great things your target audience likes).

Step 5: Launch your campaign and hope your job advert and other campaign elements get extensive national, global, (or even viral!) attention.

Do we need to outsource customized components of our recruitment projects?

Possibly. We understand that not all business have the resources to pull off every element of an imaginative task in-house. Because case, you might need to outsource specific elements to a firm, such as:

– Designing social networks or other digital ads
– Creating a video (that doesn’t look like your nephew took your mobile phone).
– Creating a complex video game or nerdy formula as a recruitment test

Ok, now for the fun things.

To assist you win on this brand-new course, we have actually gathered some truly ingenious recruiting concepts below. Companies that came up with some original or employment innovative attention grabbers to draw in terrific candidates.

12 imaginative and inspiring recruiting campaign examples

Let’s face it, many organizations are in need of a recruitment process transformation. Especially if they wish to attract young, certified prospects (and the company’s employer brand name is as appealing to them as a 1970s film).

The following companies (most of which you’ve likely heard of) also needed some fresh concepts for their recruitment marketing to jazz up their outdated image-and they all was successful.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough varieties of junior employment staff for white-collar offices.
Recruitment technique: Graduate recruitment.
Tactics: employment Student academy, vac work, graduate programs, internships, social media, ads, recommendations.
Their most initial project idea was definitely their US zombie recruitment video-a Walking Dead-themed recruitment advertisement that ran throughout the show’s season ending. It might not have featured at any huge international marketing festival, but it sure got people talking. Which’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for dangerous occupations like the army is becoming more hard.
Recruitment method: Using pop-culture references to bring in a large range of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This project is special since it utilizes the principles of good advertising or copywriting by appealing to what is essential to its specific target audience-communicating about their worths and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is currently highly underestimated and is also experiencing a quick boost in demand post-pandemic.
Recruitment technique: Using psychological and aspirational messaging to draw in people whose values line up with the business’s function.
Tactics: Ad campaign throughout TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a task that is normally exceptionally under-appreciated definitely requires some additional creative juice. Home Instead decided to utilize the services of an expert agency for this campaign to revitalize their brand and hook precisely the ideal type of individuals.

The firm developed very emotive recruiting videos for this specific niche market, which 100% struck the mark with their “can’t help but care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career location, and filling tech and digital jobs was a tough task.
Recruitment technique: Using a significant innovation trend to join the conversation and increase their awareness in the tech skill circles.
Tactics: A speculative recruitment project using 3D-printed meatballs.
Now, this is a genuinely original project run by the Swedish furniture maker IKEA. To draw in talent that thinks out of package, they welcomed possible prospects for an interview over a meal of meatballs.

But not their standard Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting huge labor shortages in hospitality post-Covid.
Recruitment strategy: Targeting unemployed, underemployed, and ready-to-work prospects wanting to start their professions in hospitality by highlighting real-life examples of status seeking.
Tactics: National ad campaign covering social media, digital screen ads, radio, and press protection.
These guys are helping to fill a significant pandemic-driven employment space. In the US alone, the Bureau of Labor Statistics shared this mind-blowing fact:

The industry has gained back 6.9 million jobs since April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their campaign makes potential beginners familiar with the huge variety of advantages available with a profession in hospitality and uses reviews from current workers to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, meant trying to bring in 1,000 brand-new workers over 12 months.
Recruitment method: Doubledown on promoting the ‘work from anywhere’ policy to attract tech talents who desire to work remotely.
Tactics: A physical recruitment drive in a branded Van

This one’s certainly another creative recruitment project that the software business, Atlassian, released recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their unique idea aligned well with their work-from-home policy that they were also ‘driving home’. And ideally, their ingenious thinking has assisted them satisfy their Australian and international consumption goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment procedure and lack of gender variety.
Recruitment strategy: Building a transgender and gender-diverse talent swimming pool.
Tactics: Updated recruitment process

This project hit at the heart of the continuous problem of gender equality in mining. Global mining giant BHP recently ran an effective, global-first (for BHP) effort to help reduce working with biases by refreshing their out-of-date recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying team lacks post-Covid
Recruitment strategy: Targeting an extremely particular skill sector – empty nesters and over-45’s.
Tactics: Advertising project

Now, this is another campaign that’s believing out of the box. After discovering an interesting market insight that “around 78% of British parents aged 45 and over want to handle a new obstacle once their children fly the nest”, EasyJet crafted a recruitment project targeting this particular skill swimming pool.

Filling the crew shortages with prospects who are over 45, whose kids have actually finally flown the nest, and who are now searching for a new profession adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: attention at a popular international motor show and developing the brand name as an emerging hub for automotive software application engineering.
Tactics: Event PR

Now that’s turning your typical recruitment project technique on its head for sure! The group integrated AI into the automobile’s pedestrian speech innovation and automobile connect system to check the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive candidates.
Recruitment method: Using an ingenious, gamified technique to engage passive candidates & offering a complimentary present.
Tactics: Skills test was advertised on social networks platforms

Our sister business, Toggl Track, wanted to employ an SEO supervisor and employment idea of a fun project that ‘d be a win-win scenario for all. We produced a skills test challenge and marketed it throughout social networks, using a free t-shirt to applicants who achieved high ratings.

Reaching passive candidates while spreading out the word about our brand to other gifted employees worldwide-it doesn’t improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment method: Activating a brand-new disruptive employer brand name to draw in graduates.
Tactics: Campus recruitment with an experiential VR trip, professions page overhaul, video series, redeveloping all in-store and school recruiting visual possessions

Walmart’s huge skill acquisition project was produced by Nexus and helped give the brand a much-needed facelift (considering that the merchant might not have been top of many candidates’ preferred company lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign trying to achieve?

Problem: Attracting young employees in the midst of a labor shortage.
Recruitment technique: Using a growing interest amongst youths in home remodelling and crafting an engaging worth proposition to set themselves apart from other employers.
Tactics: An exhibition, The Hall of Fail, that presents remodelling stops working recreated as artworks, out-of-home, web, and social media content

Intending to hire some 5,000 people in a year in the middle of remarkable labor shortages, Lowe’s Canada was facing the significant challenge of drawing in younger workers. Partnering with an imaginative company, the brand designed a recruitment project concentrating on opportunities for development and learning within its network.

They have actually likewise found that 88% of Gen Z trainees desire to work for companies who provide access to training and growth opportunities.

Training is a top priority for us, so we ensure to offer extensive training to everyone who joins our groups. Working in one of our shops is a terrific chance for people to get knowledge that will benefit them all their lives.

Inspired by this insight, the brand released a project and exhibit that builds on the desire to find out by revealing compelling examples of restoration failures that young individuals can avoid by working and learning at one of the brand’s stores. Each of the exhibitions had a QR code for using directly for the various open positions.

Considering your next original recruitment project strategy?

We hope this list has actually got you buzzing about your next recruitment project and how you can match those ingenious business to approach prospects.

Whatever the role, from grabbing up the finest engineers to roping in the world’s biggest salespersons, your recruitment marketing efforts make certain to hit their hearts and minds if you use your imagination!

One easy way to include sparkle to your next recruitment campaign while making it enjoyable and engaging for you and possible applicants is to begin with abilities tests. And, no, you do not need to create tests from scratch. Our test library is overflowing with role-specific questions established by the experts.

Say goodbye to unsuitable prospects and the hours wasted screening CVs. Create a complimentary Toggl Hire account today to see simply how basic, enjoyable, and fair hiring can be.

Juste loves examining through writing. A copywriter by trade, she invested the last 10 years in startups, telling stories and building marketing groups. She works at Toggl Hire and writes about how businesses can hire actually fantastic people.