Setting up Recruitment Ads on Facebook like A Pro

Facebook marketing is an essential part of a recruitment marketing technique because it helps get your business in front of a broad swimming pool of candidates. Especially quality candidates who aren’t actively using the basic job boards.

Social marketing is an effective tool for recruitment. However, due to the fact that a lot of advertising systems are tailored to eCommerce, somalibidders.com designing a terrific recruitment campaign can be difficult. This post walks through factors to consider and recommendations when utilizing Facebook advertisements for recruitment marketing.

Set up Facebook Business Manager and ad account

You’ll need a Facebook Business Page and Facebook Business Manager account to run any advertisements on Facebook or Instagram. This fantastic guide from Hootsuite strolls through how to establish Facebook Business Manager.

Business Manager allows you to include multiple people to the account to help run campaigns, however understand that individuals will require an individual Facebook account to be able to be added.

To acquire marketing projects, you’ll likewise need a Facebook Ad Account, which you will be prompted to develop when establishing Facebook Business Manager.

You’ll likewise require to validate your website domain with Facebook, which is needed to measure and track projects.

Choosing a campaign type

To develop an ad campaign, head to the “Ads Manager” area by means of the leading left navigation of your Business Manager Dashboard.

When you click the green button to create a project, you’ll be offered a list of 11 types of campaign objectives. We’ve found that 3 of these goals are most useful for recruitment marketing: Brand Awareness, Traffic, and Conversion.

Brand Awareness

Just as individuals are more likely to purchase products from a brand they understand, individuals are most likely to look for a task at a company they’ve become aware of. Brand Awareness projects are enhanced to be seen by a broad swimming pool of people that are most likely to be thinking about your business.

These advertisements will not directly drive traffic to your website, however they get candidates acquainted with your organization and all set to click when the ideal position comes along.

Awareness projects can be about almost anything that shines a light on your company. Announcements about growth and awards, short articles about company initiatives and culture, and videos about the company’s achievements and objective can all be become distinctive campaigns.

Traffic

In the Wonderkind platform, this is referred to as a “Clicks” campaign. These ads are targeted to reach an audience that is likely to click the link in your ad.

This audience is narrower than in a Brand Awareness campaign, but still includes people interested but not prepared to get a job.

These advertisements can concentrate on employment opportunities to get people to check out more about the jobs and the company (excellent for high-volume recruiting). Or feature material that will drive individuals to your site, like market hot topics or pointers.

Conversion

Conversion campaigns are what individuals tend to believe of when they think about advertising. These campaigns track and enhance towards somebody carrying out an action on your site, such as sending an application.

For a Conversion project to be effective, you initially need to develop a solid audience of prospective prospects that are familiar with your business. Without that, it’s kind of like going through a crowd and asking strangers to wed you.

Let your audience learn more about you with Awareness and Clicks projects initially, and move more budget plan to Conversion projects in time.

Great ads and brand awareness makes individuals click, but conversion occurs on a landing page. So you require to ensure that your task pages load rapidly, are easy to check out on mobile phones, and clearly mention the info job prospects appreciate most.

Understand that Facebook conversion ads are going through some modifications in response to Apple’s iOS 14 personal privacy updates – [upgrade October 2023: please read the following for more on Apple’s iOS 17 privacy updates] Companies will require to focus on 8 conversion actions per web domain.

If job listings are on the main company site, you’ll likely require to line up with the marketing group on the concern list.

Facebook motivates companies to utilize the Facebook Conversion API to link your ads with conversion data from other sources, such as your server, material management system (CMS), or consumer relationship management (CRM).

Campaign budget plan optimization

There are a couple of various options when it concerns spending for ads. First, you can choose to pay based on clicks or impressions of your advertisements. Next, you choose how you desire Facebook to place your advertisements:

Daily Budget: Ads will be paced so, your spending lasts the complete day.

Lifetime Budget: You set the length of a campaign and ads will be put so your spending lasts the full campaign. This option also allows you to set time windows such as running advertisements just at night or on weekends.

For the 3 main kinds of recruitment projects discussed above, a general suggestion is:

Brand Awareness: Run as continuous projects, payment on impressions, and either daily or life time budgeting.

Traffic (Clicks): Short run times, payment on clicks, life time spending plan.

Conversion: Short run time, payment on clicks, lifetime budget. These will likely be your most pricey projects.

Select an audience

Targeting job titles and industry is usually where you begin with recruitment marketing, however you can reach a great deal of surprise potential with unconventional audience qualities. For some motivation, we just recently discussed 5 innovative methods to use targeting in recruitment ads.

Facebook also provides the alternative to target “lookalike audiences.” This is excellent once you’ve had excellent project results and good hires to validate your existing audience is what a future one ought to “appear like.”

Ad positioning

After checking much of the ad positioning options available, we’ve found the most ones for recruitment marketing are: Facebook News Feed, Facebook Stories, Instagram Feed, Instagram Stories.

Here at Wonderkind, we’ve found that Facebook stories are rarely used. Therefore, we would not recommend utilizing them. We’ve found that the news feed for both Instagram and Facebook have actually offered our partners with more clicks and discussions.

If you are looking to create more awareness, we would advise Instagram. Not a great deal of marketers spend time on developing an excellent Instagram Story. So, referall.us if you make a strong recruitment advertisement on Instagram story, you will stand out.

Create the advertisement

Assembling a fantastic advertisement can be tricky. If you’re not sure where to start, have a look at our guide on how to turn job descriptions into fantastic social ads in 15 minutes.

It can be unexpected what mix of copy and images work best for your audience. We recommend A/B screening numerous advertisement versions in each project.

For example, in a campaign about an employment opportunity, one ad variation might focus on the wage and perks, another on the business culture, and a 3rd on the task functionality.

Put recruitment marketing on autopilot with Wonderkind

If you need to increase recruitment quickly, manually producing the properties, audience, and spending plans for each campaign will slow you down. Wonderkind assists you speed up recruitment marketing by automating your social technique throughout Facebook, Instagram, Google, and LinkedIn.

Our Talent Attraction Technology utilizes data from years of recruitment campaigns to construct an audience that’s ideal for your market, place, and open positions.

Our user friendly platform makes it simple to spin up imaginative advertisements in minutes with campaign design templates, a library of stock pictures, and instant image cropping. Once advertisements are running, keep track of performance and invest throughout all social channels in one overarching control panel.

Ready to turbo-charge your skill sourcing? Check out how Wonderkind works or see it in action.