12 Creative Recruitment Campaign Ideas To Inspire You

A terrific recruitment campaign idea can significantly enhance a brand name’s appearance in the talent market. And fortunately is that it does not constantly require a crazy budget plan!

Now is the time to inject some imagination and enjoyable into your recruitment projects and shock those boring, tired recruitment tactics that generally begin with posting on job boards (boring).

When your skill group starts creating initial, appealing project concepts that tie into and enhance your total recruitment technique, you’ll rapidly find how to bring in the very best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment projects are everything about developing fun and employment interesting ways to bring in great prospects to your brand and make a bigger effect on applicants.

Examples include recruitment by means of a dating app, using a strange code to break, hosting meet-ups, employment or employing the help of an immersive virtual trip.

– You can establish imaginative ideas for your recruitment campaign by assessing the concerns your talent team has now, researching how other companies hook applicants, or conceptualizing brand-new concepts with your team.

– Three examples of organizations thinking outside package consist of IKEA’s 3D-printed meatball project, Volvo’s S90 model lorry that interviews its own professionals, and a really fun one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so keep reading).

– After launching your campaign, produce abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent team can select from our library of over 150 test design templates to improve and automate your employing procedure.

What is a creative recruitment campaign?

Recruiters or skill acquisition groups that use initial recruitment campaign ideas, employment such as games, crack-the-code tests, AI recruitment bots, or video content, link directly with the hearts and minds of their target market.

How do you understand if your company is utilizing imaginative ideas in your technique?

Well, has the talent group been using the exact same recruitment marketing approach for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the very same traditional tactics that everyone else uses, there’s no other way your brand employment name will stand out in the crowd.

When companies communicate with candidates in a thoughtful, impactful method with their recruitment marketing, they’re most likely to draw in the certified individuals they’re looking for. Now, here’s how your group can start doing things in a different way.

How do companies think about imaginative recruitment campaigns?

It’s not too complicated. Let’s stroll through the actions for developing effective, initial recruitment marketing.

Step 1: Identify your team’s most significant blockers in acquiring top skill.

Step 2: Next, brainstorm concepts or methods to get rid of those difficulties. Here are some pointers:

– Get inspiration from other business currently thinking out of package.
– Put yourself in the shoes of your target market and consider methods to communicate with them in a style and tone that will attract them, such as an .
– Connect to coworkers to collect ideas from a varied group.
– Consider what your business values extremely in its existing employees.

Step 3: Bring all your concepts together and produce your recruitment campaign strategy, consisting of the channels you’ll utilize to release it, such as social media and your professions website.

Step 4: Review your project cost and ensure you have the spending plan you need, or change your plan appropriately (keeping in the excellent things your target market likes).

Step 5: Launch your campaign and hope your task advert and other project components get prevalent nationwide, global, (and even viral!) attention.

Do we require to outsource specialized parts of our recruitment projects?

Possibly. We understand that not all business have the resources to manage every aspect of an imaginative project in-house. In that case, you may require to outsource specific elements to an agency, such as:

– Designing social media or other digital ads
– Creating a video (that does not appear like your nephew stole your cellphone).
– Creating a complex video game or unpopular equation as a recruitment test

Ok, now for the fun stuff.

To help you win on this new path, we have actually gathered some genuinely ingenious recruiting ideas below. Companies that developed some initial or inventive attention grabbers to attract excellent prospects.

12 imaginative and motivating recruiting campaign examples

Let’s face it, lots of organizations are in need of a recruitment process transformation. Especially if they want to attract young, certified prospects (and the company’s employer brand is as interesting them as a 1970s movie).

The following companies (many of which you have actually likely become aware of) also required some fresh concepts for their recruitment marketing to jazz up their out-of-date image-and they all was successful.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate varieties of junior staff for white-collar offices.
Recruitment technique: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, ads, referrals.
Their most original project concept was absolutely their US zombie recruitment video-a Strolling Dead-themed recruitment advertisement that ran throughout the show’s season finale. It might not have actually featured at any huge global marketing festival, however it sure got people talking. And that’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for harmful professions like the army is becoming harder.
Recruitment technique: Using pop-culture referrals to attract a wide range of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This project is distinct since it uses the concepts of good marketing or copywriting by interesting what is essential to its specific target audience-communicating about their values and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently highly undervalued and is likewise experiencing a rapid boost in demand post-pandemic.
Recruitment method: Using psychological and aspirational messaging to draw in people whose values align with the business’s function.
Tactics: Advertising campaign throughout TV, digital, print, radio, social, and direct mail.
Recruiting for a job that is normally incredibly under-appreciated definitely needs some extra imaginative juice. Home Instead decided to utilize the services of a professional company for this campaign to revitalize their brand and hook precisely the ideal type of people.

The agency developed very emotive recruiting videos for this specific niche market, which 100% hit the mark with their “can’t help however care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession location, and filling tech and digital tasks was a difficult task.
Recruitment method: Using a major technology trend to join the conversation and increase their awareness in the tech talent circles.
Tactics: An experimental recruitment campaign using 3D-printed meatballs.
Now, this is a genuinely initial project run by the Swedish furniture producer IKEA. To draw in skill that considers of package, they welcomed potential candidates for an interview over a dish of meatballs.

But not their conventional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor scarcities in hospitality post-Covid.
Recruitment method: Targeting out of work, underemployed, and ready-to-work candidates seeking to begin their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National ad campaign covering social media, digital display screen advertisements, radio, and press coverage.
These guys are helping to fill a significant pandemic-driven employment gap. In the US alone, the Bureau of Labor Statistics shared this eye-opening statistic:

The market has actually gained back 6.9 million tasks considering that April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their project makes potential beginners mindful of the large selection of benefits readily available with a profession in hospitality and utilizes reviews from present workers to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, suggested attempting to draw in 1,000 brand-new workers over 12 months.
Recruitment method: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech skills who wish to work remotely.
Tactics: A physical recruitment drive in a branded Van

This one’s certainly another imaginative recruitment project that the software application company, Atlassian, released just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment roadway trip.

Their unique concept aligned well with their work-from-home policy that they were likewise ‘driving home’. And ideally, their ingenious thinking has helped them meet their Australian and worldwide intake objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment process and absence of gender variety.
Recruitment strategy: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment procedure

This campaign hit at the heart of the continuous concern of gender equality in mining. Global mining giant BHP recently ran an effective, global-first (for BHP) effort to help reduce hiring predispositions by refreshing their outdated recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying crew shortages post-Covid
Recruitment method: Targeting an extremely particular talent segment – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another project that’s considering of package. After discovering an interesting market insight that “around 78% of British moms and dads aged 45 and over want to take on a brand-new obstacle once their kids fly the nest”, EasyJet crafted a recruitment campaign targeting this specific skill swimming pool.

Filling the crew lacks with candidates who are over 45, whose kids have lastly flown the nest, and who are now trying to find a brand-new profession adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a distinguished global motor program and establishing the brand name as an emerging hub for automotive software application engineering.
Tactics: Event PR

Now that’s turning your average recruitment campaign technique on its head for sure! The group incorporated AI into the car’s pedestrian speech innovation and automobile connect system to test the social and employment technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive prospects.
Recruitment method: Using an innovative, gamified approach to engage passive prospects & providing a totally free present.
Tactics: Skills test was advertised on social networks platforms

Our sibling business, Toggl Track, wanted to work with an SEO supervisor and thought of a fun project that ‘d be a win-win scenario for all. We produced an abilities test challenge and marketed it throughout social networks, using a totally free t-shirt to applicants who achieved high ratings.

Reaching passive candidates while getting the word out about our brand to other talented employees worldwide-it doesn’t get better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to draw in Millennials and Gen-Zers.
Recruitment method: Activating a brand-new disruptive employer brand to attract graduates.
Tactics: Campus recruitment with an experiential VR trip, careers page overhaul, video series, redeveloping all in-store and campus recruiting visual properties

Walmart’s enormous talent acquisition campaign was developed by Nexus and assisted give the brand a much-needed facelift (because the merchant might not have actually been leading of lots of candidates’ favorite employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign trying to achieve?

Problem: Attracting young employees in the midst of a labor scarcity.
Recruitment method: Taking advantage of a growing interest amongst youths in home remodelling and crafting an engaging worth proposition to set themselves apart from other employers.
Tactics: An exhibit, employment The Hall of Fail, that provides renovation fails recreated as artworks, out-of-home, web, and social media material

Intending to recruit some 5,000 individuals in a year in the middle of exceptional labor lacks, Lowe’s Canada was dealing with the significant obstacle of attracting younger employees. Partnering with a creative company, the brand developed a recruitment campaign focusing on chances for development and learning within its network.

They have actually also discovered that 88% of Gen Z students wish to work for employers who offer them access to training and growth chances.

Training is a top priority for us, so we make sure to use comprehensive training to everyone who joins our groups. Operating in among our stores is a great chance for individuals to acquire understanding that will benefit them all their lives.

Inspired by this insight, the brand introduced a campaign and exhibition that constructs on the desire to learn by revealing engaging examples of remodelling failures that youths can prevent by working and discovering at one of the brand name’s shops. Each of the displays had a QR code for applying straight for the different employment opportunities.

Considering your next original recruitment project technique?

We hope this list has got you buzzing about your next recruitment campaign and how you can match those innovative business to approach prospects.

Whatever the role, from getting up the best engineers to roping on the planet’s greatest salespersons, your recruitment marketing efforts make certain to hit their hearts and minds if you utilize your imagination!

One easy method to include shimmer to your next recruitment project while making it fun and engaging for you and prospective applicants is to begin with skills tests. And, no, you do not need to create tests from scratch. Our test library is teeming with role-specific questions established by the specialists.

Bid farewell to unsuitable prospects and the hours lost screening CVs. Create a free Toggl Hire account today to see simply how easy, enjoyable, and reasonable hiring can be.

Juste enjoys investigating through writing. A copywriter by trade, she spent the last 10 years in start-ups, telling stories and structure marketing teams. She operates at Toggl Hire and discusses how services can hire really excellent individuals.